How to Use LinkedIn Effectively

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LinkedIn™ is the world's largest professional networking platform. It's also one of the most influential social media networks, with 756 million members. That's a lot of potential contacts!

Members use the site to keep in touch with business associates, clients, and co-workers. But it can do so much more – boost your profile, build awareness of your brand, and help you to recruit the right people, for example.

In this article, we look at nine ways to use your LinkedIn account for personal, professional and organizational success.


Note:

A basic LinkedIn account is free of charge. Premium accounts offer extra features, according to your needs. They include Premium Career ($29.99 per month), which is aimed at jobseekers, and Premium Business ($59.99 per month). Expect to pay more for the Sales Navigator and Recruiter packages.


 Ways to Get the Best From LinkedIn

1. Complete Your LinkedIn Profile

Your profile can be a powerful part of your personal brand. All registered LinkedIn users will be able to view it (unless you set it to private mode). You can also have a public profile that can be found by external search engines, so that even people who are not registered with LinkedIn can see it.

LinkedIn's internal search algorithm only finds profiles that rank as "complete," and these can get more than 20 times as many views as incomplete profiles. It's important, therefore, to complete yours. Here are the essential things to remember:

  • Add a good-quality photo of yourself, preferably one taken by a professional photographer. Look smart, smile, and don't have any distractions in the shot.
  • Make your profile sparkle by adding a background image (sometimes called a "banner" or "cover" image) that reflects your personality and your profession.
  • Mention your industry and location in your headline. You have up to 120 characters for this.
  • Include a concise summary of who you are, what you do, and what you have to offer. You have 2,000 characters to play with, but you don't have to use them all. You can also link to, or upload, six examples of your work to make your profile sparkle.
  • Add your current position and describe what it involves. Be specific. Don't say, for example, that you're a "great communicator" – even if you are one! Instead, give details of your communication skills, and examples of how you've used them. Again, you have 2,000 characters.


  • Add your previous work history, education details, and at least four skills or areas of expertise.

Tip:

As you add more details to your profile, you can track your progress from "Beginner" to "Intermediate" to "All-Star" using the Profile Strength bar.

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